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About Us

A Different Kind of Consulting Company
What makes us different is our successful, hands-on operating experience in business, travel and tourism. Unlike the typical consulting company, we represent a team and network of experienced business and travel professionals. We know what it means to operate a business because we have done it ourselves and understand the competitive nature, challenges and intricacies of business.

We also believe that every business is unique; shaped by its people, culture, products and services. Successful consulting, just like a successful business, depends on how well you understand the uniqueness of the business — its strengths and weaknesses — to truly understand its potential opportunities.

Our Consulting Philosophy
Our objective is to help clients better understand their business and the changes taking place in their business and broader marketplace; and to help them identify viable new ideas, options and opportunities to improve their business.

Our clients benefit from our extensive business and travel industry knowledge and expertise; and history of successful business and operating experience.

We help clients to focus on what they need to do today, and where they need to be tomorrow, to successfully survive and compete by empowering them to:

  • Better understand their brand value and positioning (who they are)
  • Improve their business processes and strategies (reduce costs)
  • Improve marketing and sales (revenue)
  • Attain real and sustainable competitive advantage (survival)

Consulting Methodology

  1. To align with each to more completely and better understand their business and business objectives — to "see the world through their eyes".
  2. To unlock valuable short-term cost reductions and operational efficiencies; and revenue enhancement opportunities.
  3. To identify longer term opportunities for sustainable and successful competitive advantage.

Michael F. Stone | President & Founder

Stone has a successful entrepreneurial, business operating and professional career spanning more than 30 years.

Stone founded Gestation in 1997 to improve the management and distribution of leisure travel. Today Gestation works with both travel and non-travel companies looking to improve operations, grow their business, explore new business and revenue generation opportunities, enter new markets, and/or seek viable new business, travel and tourism investments.

Stone is a co-founder and advisor to Travel Sciences, Inc., a travel industry technology and software development company. Travel Sciences was formed by Gestation, Inc. in 2001 to address the need for a cohesive, real-time, CRM (Customer Relationship Management) and enterprise solutions for the travel industry.

Stone has also held top leadership positions in the travel industry, including President and Chief Executive Officer of Sunquest Holdings USA, a U.S.-based start-up company of Airtours, plc., the largest air-inclusive vacation company in the world. At Sunquest he was responsible for creating a business plan to help Airtours understand the U.S. travel market place and lay the groundwork for establishing a U.S.-based operation, which became My Travel Company.

Prior to that Stone was President and CEO of Ft. Lauderdale, Fla.-based Certified Vacations, one of the largest U.S. tour operators where he was responsible for developing, marketing and selling vacations under a variety of well-known regional and national private labels. During his four-year tenure at Certified Vacations, he increased sales from $100 million to over $400 million.

Stone also organized and led a start-up internet-based travel distribution company that quickly grew to rank in the top 5% of internet sites. In 1995 Stone received the Travel Agent Magazine "Winners Circle" award in recognition of his industry achievements.

Before joining Certified Vacations, Stone was treasurer of Connecticut-based Stone Travel, where he helped oversee the opening of three offices and a cruise division, called Cruise Quarters. He was also the owner and president of Stone Insurance, establishing it as one of the largest general insurance agencies in central Connecticut; and president of two Connecticut based regional industrial development companies.

Stone has served on the editorial board of the Journal of Tourism and Marketing, and has worked with a number of Tourism boards and organizations including the State of Florida; the City of Fort Lauderdale; the Hawaii Visitors and Convention Bureau; and the Islands of the Bahamas. Stone also served on the Board of Directors of the Museum of Art, Fort Lauderdale, FL.

A graduate of Cornell University, Stone earned a Bachelor of Science degree in Hotel and Restaurant Management. He also participated in the Syracuse University's Foreign Study Program, studying Italian language and art in Florence, Italy.   

Business Partners and Affiliates:

Travel Sciences

Travel Sciences, Inc. - is a software development and technology business dedicated to building innovative business solutions for the travel industry. In addition to custom development work, its core products include: Travel Office™ - a robust CRM & travel management and distribution solution; Longitude™ - a fully functional enterprise solution for cruise, tour operators and vacation packaging operators; Travel Bureau™ - a data collection, analysis, reporting and destination management solution for destination marketing organizations (e.g. tourism bureaus, CVBs) with CRM and direct selling and packaging options. Travel Sciences also accepts custom software development work for the travel and tourism industry.

Out House Advertising
Out House Advertising (OHA) was the in-house creative services department for Certified Vacations and Alamo Car Rental Companies. In 2002 Alamo bid out its creative services; and its in-house creative services group bid on the RFP; they won the bid and Out House Advertising was born.

OHA continues to do work for Alamo in addition to a growing number and wide variety of additional businesses. OHA is an extremely creative and inventive group of graphic design, photography, marketing and advertising professionals. It services include graphic and logo design, branding, advertising, marketing, media relations, and research.

The Florida Design Group
The Florida Design Group is a Fort Lauderdale based website design and search engine optimization (SEO) company. It combines experience in website design, advertising and search engine marketing (SEM) with a passion for helping businesses grow. It has helped over 130+ clients capture thousands of calls, leads & sales every month.

The Florida Design Group will build the exact website you need and that your customers and target market prospects are looking for. Its websites deliver easy-to-use content management, photo galleries, blogs, eCommerce tools and more! It also provides additional website services such as search engine optimization (SEO), content copywriting, optimized press releases, email marketing, website maintenance and hosting.

IM Interactive Corp - is a premier provider of interactive messaging and web based interactive products, such as online brochures.

Sullivan Marketing Advisors - is a consulting and management services company with specialization in marketing, travel and publishing based in the New York City metro area. Its principal, Mary Pat Sullivan, has 20 years of successful travel publishing, marketing and industry experience.

Call Us Today
Call us today at 954-328-9023 or click on this link: mstone@gestation.travel to email me directly to discuss your business need and how we might help.



Strategic Partners

Compaq Solutions Alliance




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