1997 – The Beginning – Travel & Technology
Gestation was formed in 1997 to work with technology for the travel and tourism industry. Its objective was to study, find and develop technology to improve the overall management and distribution of travel products and services for the leisure travel industry.
2001 – Customer Relationship Management (CRM)
In 2001 Gestation felt there was a real need for a new kind of travel technology platform – one that was built around and top of a customer centric technology. This idea lead to the creation of a travel specific CRM called Travel Office™ and the formation of a new company, Travel Sciences, to develop and deploy the Travel Office™ software.
Just as technology has evolved from a new and novel science to a pervasive and integral part of our world, so too has Gestation evolved. Gestation's technology focus and foundation now includes management consulting, business development, branding and re-branding, sales and marketing, graphic design, website design, and digital media and marketing, including social media and mobile technologies.
An Observation – Integrated Marketing Sales and Marketing
Gestation sees a significant disconnect within businesses and their sales and marketing activities. There seems to be real confusion as to not only what are the roles and responsibilities of sales and marketing (are they one and the same or two different arenas); but also which sales and marketing tools, technologies and media do they and the business adopt and use. While the answer to whether sales and marketing should be combined or remain separate is still evolving and highly dependent on a business’s situation; the question on which tools, technologies and media are the right ones to use is much easier. The right strategy today is an integrated one that combines a mix of traditional and new media tools, technologies and techniques. We are at an evolutionary period where media, sales and marketing are still very much evolving. Evolutionary periods require balance for businesses to more successfully promote products and services; gain greater marketplace visibility; engage customers and target market audiences; and achieve an increase in qualified leads. Gestation’s technology and business experience make it an ideal partner to help clients better understand, identify, create and implement a balanced and integrated sales and marketing strategy.
- Business Development
- Sales and Marketing
- Branding and Re-Branding
- Integrated (online & offline) Marketing
- Social Media
- Graphic Design
- Website Design
- Website Development
- Interactive Marketing
Call Us Today
Call us today at 954-328-9023 or click on this link: firstname.lastname@example.org to email me directly to discuss your business need and how we might help.