Interesting, Timely, and Relevant News, Articles and Opinions.
The Covid-19 Crisis is a Business Process Failure
Aren’t the reactions to Covid-19 fascinating? It’s a global pandemic; it’s unlike anything we have experienced in over 100 years; wear masks; don’t wear masks; it is [...]
Personalized Engagement
Conversational Marketing Top Trends for 2020 What is Conversational Marketing? Gone are the days when customers and prospects patiently combed through your entire website to find an [...]
Personalization or Customization
Article in: May 2019 Analyst: Phocuswright Research The following is an excerpt from Phocuswright's latest travel research report, Travel Innovation and Technology Trends 2019. For the full [...]
Travelers are Demanding More Personalization: Study
Article by HT Hospitality Technology 9/18/2018 Emerging technologies have created unprecedented opportunities for travel industry providers to offer seamless, context-relevant and personalized experiences. However, a new survey [...]
Why Personalization is Important in All Aspects of Marketing
BY ADMIN - POSTED IN CONTENT MARKETING ON 19 MAR, 2018 Marketing has evolved considerably over time. From printing press and simple ads to the digital world, today’s [...]